"I share enthusiasm for the emancipatory potential of technoscience to create new meanings and new worlds, while at the same time remaining highly critical. And this involves redefining genuine inventiveness as not just about speed and novelty, but about challenging the assumptions that permeate our scientific discourse. To put it simply, it means thinking about social problems first, and then thinking of technical solutions, rather than the other way around. For example, crunching big data and then looking for applications for it, as if crunching big data isn't a political act in itself. But we can't do this while the people who design our technology and design what's made are so unrepresentative of society."